Objectives
The project has four overall objectives

Objectives

Today, alternative proteins are a niche. 

However, European consumers are showing an increasing interest in alternative protein food products and this growing demand is the perfect ground for the European diets to become more sustainable and healthier.

Therefore, the LIKE-A-PRO project has set out to:

  • Understand what determines consumer behaviour and the necessary food ecosystem governance frameworks that enable a higher uptake of alternative protein products.

  • Diversify the alternative protein supply and developing new alternative protein products, increasing the availability of these products in the European market while ensuring consumer acceptability.

  • Empower food system actors to make alternative protein products an easy and economically viable choice via their diversified & increased market supply and ensured favourable food ecosystem conditions.

  • Ensure that the project developments in alternative protein products and FEs will bring positive changes in terms of health and sustainability of the European food system, while remaining in line with regulatory frameworks and ethical requirements.
Learn more about LIKE-A-PRO

Clustering of activities

The development of 7 promising alternative proteins will be targeted with a set of mainstreaming activities which is grouped into four interconnected clusters:

Cluster 1: Food environment understanding, improvement and consumer empowerment
  • The focus is to better understand the consumer behavioural determinants and the necessary FE governance frameworks (including related measures) that enable a higher uptake of alternative protein products.

 

Cluster 2: Alternative protein product diversification and development
  • The focus is to diversify the alternative protein supply and develop new alternative protein products, increasing the availability of such products in the European market while ensuring consumer acceptability based on input from Cluster 1.

 

Cluster 3. Food system actor mobilisation
  • The focus is to empower the food system actors to make alternative protein products an easy and economically viable choice via their diversified & increased market supply and ensured favourable FE conditions.

 

Cluster 4. Impact and regulatory assessment
  • The focus is to ensure that the project developments in alternative protein products and FEs will bring positive changes in terms of health and sustainability of the European food system. The focus is also to ensure that the developments are in line with the regulatory framework and ethical aspects.

 

Figure: The interrelation of the four Like a Pro clusters