The development of 7 promising alternative proteins will be targeted with a set of mainstreaming activities which is grouped into four interconnected clusters:
Cluster 1: Food environment understanding, improvement and consumer empowerment
- The focus is to better understand the consumer behavioural determinants and the necessary FE governance frameworks (including related measures) that enable a higher uptake of alternative protein products.
Cluster 2: Alternative protein product diversification and development
- The focus is to diversify the alternative protein supply and develop new alternative protein products, increasing the availability of such products in the European market while ensuring consumer acceptability based on input from Cluster 1.
Cluster 3. Food system actor mobilisation
- The focus is to empower the food system actors to make alternative protein products an easy and economically viable choice via their diversified & increased market supply and ensured favourable FE conditions.
Cluster 4. Impact and regulatory assessment
- The focus is to ensure that the project developments in alternative protein products and FEs will bring positive changes in terms of health and sustainability of the European food system. The focus is also to ensure that the developments are in line with the regulatory framework and ethical aspects.
Figure: The interrelation of the four Like a Pro clusters