Make Alternative Proteins Mainstream

Date & time
28 November 2025, 9:00 am - 13:30 pm CET

Location
At Nursh
Amelia Earhartlaan 10, 9051 Ghent. (Sint-Denijs-Westrem).

Everyone’s talking about alternative proteins but making them truly mainstream — that takes more than hype.

Join our free in-person workshop and training session designed to turn innovation on alternative proteins into real impact. The event is organised by our project partner Nursh — Belgium's R&D agency for food & drinks — as part of the the LIKE-A-PRO project and is hoasted by Maxime Willems, founder of Nursh.

With 31 partners across 11 countries, LIKE-A-PRO is one of Europe’s most ambitious efforts to help alternative proteins grow - and we want you to be part of it.

During our session, you'll:

• Discover and work hands-on with 7 different alt- protein sources
• See how ingredients are transformed into final applications
• Learn what makes products functional, appealing, and market-ready
• Connect with producers, suppliers and retail professionals shaping the future of sustainable food

We promise no boring slide decks — just bold ideas and real  ingredients.

Programme

• 9:00 – 9:15 | Registration & Networking
• 9:15 – 9:30 | Opening Remarks: Welcome to Nursh, overview of the workshop agenda, objectives, and expected outcomes.
• 9:30 – 10:05 | "Setting the Scene: Innovation in Motion
  - Introducing Nursh – Who we are and what we do
  - The LIKE-A-PRO project: Overview of objectives, consortium partners, and key project activities.
  - Showcase of developed ingredients and products – highlighting technologies, processes, and opportunities for future development.
• 10:05 – 10:30 | Nudging Strategies insights by Arlind Arlind Xhelili, Nudging strategies expert and coordinator of the Living Labs, LIKE-A-PRO project
• 10:30 – 10:45 | Icebreaker activity: A short, interactive activity to share perspectives and get inspired by participants’ experiences.
• 10:45 – 11:00 | Introduction to the Collaborative Exercise
• 11:00 – 11:15 | Coffee break
• 11:15 – 12:45 | Hands-On Cooking & Co-Creation - Experiment and create with innovative protein ingredients developed within Like A Pro.
• 12:45 – 13:00 | Tasting, Evaluation and Exchange
• 13:00 – 13:20 | Wrap up & Open discussion
• 13:20 – 13:30 | Closing

Food producers, retailers, suppliers: if alt-protein’s on your radar, join us. Save your spot and register now as there are only limited seats!