In the LIKE-A-PRO project, practical solutions will be co-designed with citizens in order to improve European food environments towards fostering alternative protein consumption. This social innovation will take place in 11 living labs and in 4 real life food environments.
LIKE-A-PRO will work through living labs in 11 Europan countries. Thereby, consumer behaviours will be explored in different dietary cultures and social norms, allowing to cross-compare the data and draw synergies and trade-offs.
LIKE-A-PRO Living Labs by countries: